Do you suffer from fear of missing out -- also known as FOMO -- wondering if other healthcare providers are getting more out of social media websites than you?
Could you get a better job if you networked on LinkedIn? Attract more patients by promoting your practice on Facebook? Be the first person to know about drug recalls that affect your patients from Twitter?
The Clinical Advisor’s Social Media Survey attempts to answer those questions. Overall, 350 nurse practitioners and physician assistants responded to our survey in August and September 2014, answering questions about how they used eight well-known social media services: Facebook, Google+, Twitter, YouTube, Pinterest, Instagram, LinkedIn, and Doximity.
The results are in: Slightly under half of respondents reported using some form of social media for business (45%), whereas two-thirds reported some form of personal use (68%; composite use across all websites).
A note about respondent demographics: Both women and nurse practitioners were over represented, making up 88% and 70% of respondents, respectively. In terms of age, those 35 to 64 years comprised the bulk of survey participants, with those aged 35 to 54 years making up 49%, and those aged 55 to 64 years accounting for 30%.
Just under half of respondents worked in office practices (42%), followed by hospital clinics (17%) or standalone clinics (18%), hospitals (16%) or walk-in/ambulatory settings (7%).
Not every participant answered every question. We have indicated total number of respondents for each area addressed. Numbers may not add up to 100% due to rounding.
This is the first installment of Pulse Point, our new crowdsourced feature that aims to bring you easy to absorb visual insights on the latest trends among your clinician peers.
Compiled by Nicole Blazek, Senior Clinical Content Editor