Do CDC anti-smoking ads impact cessation rates?

Do CDC anti-smoking ads impact cessation rates?
Do CDC anti-smoking ads impact cessation rates?

HealthDay News -- The CDC's "Tips From Former Smokers" ad campaign has been credited with helping hundreds of thousands of smokers quit since 2012, according to the agency's website.

The campaign, which features former smokers whose lives have been harmed by tobacco, will be updated with new ads later in the summer.  

The new campaign spotlights a young female patient who gave birth to a premature baby due to her smoking, an HIV-positive patient, whose diagnosis, combined with smoking, led to clogged arteries, stroke and surgery, among other stories. Each of the featured former smoker stories come with videos, photos, and testimonials on how their health was directly impacted by smoking, and how they quit.

Similar ads that ran in 2012 generated more than 100,000 additional calls to the agency's quit line. The CDC estimates that nearly 650,000 people visited the Tips website during the nine weeks of the campaign.

“The only proven strategy to protect yourself from harm is to never smoke, and if you do smoke or use tobacco products, to quit,” urged the CDC.


You can preview the CDC's upcoming campaign online.

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