BOSTON — Researchers have sharpened their focus on the brain’s reward centers with the hope of developing new strategies for dealing with obesity.

Two studies reported here at the Obesity Week meeting show that cognitive strategies for turning attention away from food cravings help patients turn off the desire to indulge — at least temporarily.

“Food craving has become a much more prominent focal point because we’re finding out that the brain’s reward pathways are what drive most of the overeating in the U.S. and industrialized nations,” Chris Ochner, PhD, of the Icahn School of Medicine at Mount Sinai, told MedPage Today.

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