NEW YORK (May 4, 2015) — Over the last ten years, public health campaigns in New York City around smoking, obesity, and HIV underwent a dramatic shift to use fear and disgust to spur behavior change, sometimes with the unintended consequence of stigmatizing affected populations.

In a new article published in the May issue of the journal Health Affairs, scholars at Columbia University’s Mailman School of Public Health explore the implications of this shift to fear-based campaigns in the present public health environment.

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